Worldwide packaged water market shows still waters run swift

Packaging Digest

The carbonate water sector lost its leading position in the market for packaged water given swift growth of the still packaged water sector in the last ten years. In 2001, the carbonate water segment accounted for over 38 percent of the total market share, while ten years later its share was only slightly above 17 percent.

In Europe, the still water sector has a share of around 56.5 percent, with Italy, Germany, Belgium and Portugal being the leaders in terms of per capita consumption of packaged water.

Country-wise, the U.K. is set to demonstrate significant demand growth in the years to come. Local sales are expected to improve by approximately 30 percent by end-2015.

U.S. sales of packaged water reached a record high in 2011 and were estimated at above 9 billion gallons, up by 4 percent year on year.

New market research report Global Packaged Water Report 2012 developed by Canadean provides and extensive guide to the world market for packaged water. The study offers a detailed overview of the market, its trends, drivers and barriers. The report examines the market at different geographical levels; comprises valuable data on consumption volumes, market segmentation, market shares of top players, new products and distribution channels. Future market projections are also found in the 659-page research study, published December 2012 and priced at U.S. $15,900.

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