Robot Food creates branding for new Frank Bar

Packaging News

 

The Frank Food Company has linked up with design agency Robot Food to create a new range of snack bar

Developed by ex-Everton and Grimsby footballer Neil Robinson, the Frank Bar incorporates ingredients including certified gluten-free oats, dates, plums, and dark organic chocolate. Robinson is understood to be the first vegan to play professional football in the UK.

Frank is available in five flavours: Double Chocolate, Strawberry & Chocolate, Blueberry & Chocolate, Oat & Chocolate and Orange & Chocolate.

Robot Food design director Martin Widdowfield: “We’ve created a design, which reflects the rich and deep flavour experience of each product. The branding is direct, with a bullet point style asterisk following the brand name, linking Frank to the product’s many benefits. The brand font is repeated in all copy in a uniquely uncomplicated approach to on-pack messaging and each product variant heroed with simple differentiating ingredient photography.”

Richard Wilson, managing director at the The Frank Food Company said: “Frank Bar aims to revolutionise a bland and insatiable health food market. Consumers care about health, but they also want a snack bar that tastes good and has natural unadulterated ingredients, which fills them up.

“Our ‘gimmick free’ Frank Bar has some of the best credentials on the market. It uses certain ingredients that are unique and exclusive and has a superior taste. It also has one of the lowest calorie contents in the sector, is high in fibre, is a source protein, is genuinely ‘Free From’ and is ‘Energy Smart’ accredited. It is pure and honest nutritional goodness.”

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