Grab-and-go beverage sales soar
Grab-and-go beverage sales soar
2013-06-19 Packaging Digest Written by Suley Muratoglu, vp, marketing and product management, Tetra Pak Inc. U.S & Canada Remember when the impulse-purchase racks at the grocery store only offered toys, gum and celebrity gossip magazines? Now single-serve beverage coolers are taking up sizeable real estate "front-of-store" at grocers, convenience stores, drug stores, mass merchandisers and more thanks to a strong and seemingly universal demand for a range of grab-and-go drinks. Sales figures prove the point. Companies attuned to the convenience trend reaped high rewards last year. "Grab-and-go" packaged beverages yielded growth of 6 percent in traditional stores and 11 percent in the convenience channel in 2012—both significantly outpacing the beverage category as a whole, which grew at 2.6 percent, according to IRI estimates. But these figures also offer clues about how to tap into this trend. Here are what beverage producers and marketers should keep in mind when formulating new products. 1. Combine hydration and nutrition 2. Focus on natural and organic properties 3. Right size-and upsize 4. Go green Retailers will continue to open up space for on-the-go alternatives, and for a good reason. Consumers are asking for products that respond to their immediate needs and are ready for consumption. As the beverage category grows ever more crowded, smart companies will heed consumers' call for more health-conscious drinks, sustainably and astutely packaged to match the busy and mobile lifestyles that now predominate. Suley Muratoglu, vp, marketing and product management, Tetra Pak Inc. U.S & Canada, currently runs the company's presence in core categories, including dairy, beverage and food.
Claims:
The copyrights of articles in the website belong to authors. Please inform us if there is any violation of intellectual property and we will delete the articles immediately.
Relevent Information
more »
» Predicted growth for India's dairy and soy food sector
» Global breakfast drinks market to reach US$83.83 billion by 2026 » Aussie oat noodles target Chinese market » Aussie fresh vegetable exports grow to $281m » Snack Food Market Expected Growth to $220 Billion by 2025 » Chocolate Market to Grow at CAGR of Nearly 7% by 2023 » Quality is king in China’s infant formula market, research shows » Predicted growth for APAC functional dairy products » Online alcohol sales are increasing » Coca-Cola buys France’s Tropico to grow in the fruit drinks market |
Hot Topic
|
Chinese Food Industry Magazine
TEL:886-2-28941823 FAX:886-2-28941837 E-mail:viya@foodsourcings.com
Copyright Notice © 2010 Foodsourcings All rights reserved.
Powered by Foodsourcings & Chinese Food Industry Magazine