Coca-Cola launches affordable slimline can

Packaging Digest

Coca-Cola Great Britain is introducing a new slimline 250mL can across Coca-Cola, Diet Coke and Coca-Cola Zero. This new pack is being introduced in addition to the standard 330mL can and reflects the company's commitment to offering consumers a greater choice of refreshing products to suit all lifestyles.

The 250mL can will be widely available in convenience stores for on-the-go shoppers nationwide from mid-July. It will have a recommended retail price of 49p. The can will be available across all Coca-Cola trademark brands: Coca-Cola, Diet Coke and Coca-Cola Zero. A 250mL can of Coca-Cola will contain 105 calories per can whilst Diet Coke and Coca-Cola Zero offer people no calorie options in the smaller format.

Jon Woods, General Manager for Coca-Cola Great Britain & Ireland, says: "The 250mL can is a really exciting new addition to the Coca-Cola Great Britain portfolio. The slimline cans offer people a handy Coca-Cola, Diet Coke or Coca-Cola Zero at great value, which is really important as we know affordability is high on the agenda for many British shoppers."

"It also forms part of our ongoing commitment to provide the people who enjoy our drinks with greater choice in terms of calories and portion size, supporting our goal of helping to promote greater awareness of energy balance in diets across the UK."

The announcement forms part of a series of commitments that the company has made to help tackle obesity in the UK by providing greater choice and information for consumers. It follows last year's introduction of the pocket size 375mL PlantBottleT plastic bottle, which was the company's first new on-the-go pack size launch in almost 20 years.

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