Growth spurt for Caffè-Latte's coffee line-up

PackagingDigest

 

Caffè Latte is made by Emmi—and it is a standout on the shelves. The product's uniqueness is reflected through the special convex shape of its packaging that is based on the design of original Italian Caffè-Latte glasses. This feature distinguishes its new 370mL cup, as well. "One of the specific challenges during the implementation of the packaging project was to transfer the excellent properties of the existing tried-and-true packaging, one-to-one, to a larger volume, with its looks and functionality equally concerned," says Jens Krause, sales director at Greiner Packaging in Diepoldsau.

Special touch sensation, tight lid
The new packaging is made using injection molding technology, and it is decorated with semi-gloss sleeves that create a pleasing touch sensation. Designing the lid was a challenging task as it has to satisfy demanding tightness requirements. As a pre-requisite the cup had to be held horizontally five times within ten seconds and verified for tightness. "We solved this critical task using a dipping sealing lid and a double-snap function," says Krause.

Efficient, synchronized cooperation
For many years, Greiner Packaging Intl. has been supporting Emmi as its Caffè-Latte packaging partner. Their close and thorough cooperation aims to assure consistently high quality. The development of this new cup in particular required fast implementation. Greiner Packaging International managed to fulfill this demand, and in doing so displayed a basic strength of the corporation: The entire packaging solution (cup and lid) is delivered from a single source and therefore, the customer benefits from relying on a single contact partner at every stage of the project.

Emmi Caffè Latte: an unprecedented success story
In March 2004, Emmi, the largest milk processing plant in Switzerland, began its Caffè-Latte concept—and it became the most successful product launch in company history. At present, Caffè Latte is being distributed in 17 countries and there are seven flavor varieties available on the market: Caramel New York Edition, Cappuccino, Vanilla, Espresso, Espresso Zero, Macchiato and Macchiato Light.

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