Unilever introduces raft of ice cream innovations for US market
Unilever introduces raft of ice cream innovations for US market
2016-04-28 From:FoodBev Unilever has rolled out a series of frozen ice cream innovations in the US across five of its best-known ice cream brands, including Klondike, Magnum and Popsicle. The new products, inspired by “nostalgic favourites”, include a double raspberry edition of Magnum, tropical paradise-flavoured Popsicle ice lollies, and flavour extensions to both Breyers’ ice cream and gelato ranges. For the first time, Breyers has also introduced a line of conveniently pre-portioned snack cups, perfect for a quick treat or fun gathering. Nick Soukas, director of ice cream for Unilever, said: “At Unilever, we’re on a consistent journey to better understand the connection consumers have to ice cream. We’ve discovered that nostalgia and memorable moments are two reasons consumers enjoy ice cream. With this in mind, we’ve reimagined favorite flavours and pairings that cultivate great memories – like birthday cake, s’mores and chocolate and peanut butter – to surprise and delight our ice cream fans.” As well as additions to its Klondike, Magnum, Popsicle and Breyers brands, there are also two new products joining Unilever’s Good Humor range of frozen desserts.
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