LVF aims for bigger slice of cake packaging market

From:FoodBev

Leeds Vacuum Formers (LVF) has launched a range of two part domes for cake packaging on supermarket shelves.

The West Yorkshire-based thermoformed packaging firm already supplies cake domes directly into Morrisons’ in-store bakery, and said the flexibility of the extended range will enable it to significantly grow its share of the UK’s retail cake business.

LVF is now offering packs that are suitable for cakes ranging from six through to ten inches in diameter, which covers the standard sizes of product available in most leading supermarkets.

The firm is also planning to extend the new range so that it includes packs sized to suit Meringues, Pavlovas and square cakes.

Nigel Coates, managing director of LVF, said: “Our ultimate goal is to be the first name people in the bakery and confectionary sectors think of when they are seeking a packaging specialist to  create innovative and bespoke packaging solutions. Creativity in these markets is extremely high and we need to match it in order to stand out from the competition.”

LVF’s new cake dome range comes on the back of a series of major investments that saw the company spend heavily on both machinery and facilities as it aims to double its turnover by 2020.

A significant factor in the creation of the range was the expansion of the company’s tool room in 2015, which enabled LVF to remain self-sufficient in an area that can often cause significant delays in new product development.

“Without the investment and the expansion of the tool room we simply wouldn’t have been in a position to develop the tooling needed for this new range,” said Coates. “In this business you need to spend to grow and I’m confident that we have spent wisely and that our ambitious plans for growth will follow.”

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