Rombouts secures UK listing for new single-origin coffee range

From:Foodbev

Coffee roaster Rombouts has secured a listing in the UK with the Co-operative for its brand new single-origin ground coffee.

The range is sourced from Laos and Cuba, and is suitable for filter coffee machines and cafetières. To develop the range, Rombouts worked closely with its trusted coffee farmers in both Laos and Cuba to deliver exceptional and distinctive flavours.

In Laos, the company worked with farmers at the Bolaven Plateau to produce a Fairtrade and organic full-bodied, nutty coffee with hints of chocolate and peaches and a rich aftertaste.

Meanwhile, from the Hacienda Isabelica of Gran Piedra in Cuba, Rombouts’ direct trade partnership with farmers has created a lighter, complex-flavoured and medium-bodied coffee, with notes of caramel and cacao and a sweet aftertaste.

The move towards single-origin coffee is in response to growing demand for more premium options available not just out of home, but in the home too, due to consumers becoming more educated about coffee and its various provenances. More than a third of consumers now own coffee machines, Rombouts said, and single-origin coffee is ‘the driving force’ behind consistent growth in the roast and ground category.

With more than a third of consumers now owning coffee machines, the new additions will allow more high-quality and ethical coffee options to be made available for consumers to use in their own homes, Rombouts said.

The launch adds to Rombouts’ portfolio of recently redesigned one-cup filter coffees – as well as its ground coffees, pods and machines.

The range is now available on Co-op shelves with a recommended retail price of £3.99 for a 227g soft pack.

Rombouts sales director Simon Remmer said: “We’re hugely excited to welcome a single-origin soft pack range to the Rombouts portfolio. We feel the range truly enables the consumer to become coffee connoisseurs at home, while supporting more direct trade and ethical farming. Each variety has a great story behind it and we’re confident the range will be well received by Co-op customers looking for unique and great tasting coffee blends, with a point of difference.”

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