Viennoiserie dominates global frozen pastries market

From:Asia Food Journal

Consistency in safety and taste is one of the important factors boosting the demand for Viennoiserie products in the global frozen pastries market

Viennoiserie products have a long shelf life because of a particular substance that is used as food additive. Due to its long shelf life, online platforms are a viable sales and distribution channel for viennoiserie products and this is the precise reason behind the robust growth of this segment in the global frozen pastries market. Another factor creating a positive impact on the growth of viennoiserie products is the increasing demand for plain and filled croissants, Pain Au Chocolat, Pains aux raisins and savory items from bakeries and restaurants. Owing to a busy schedule consumers prefer using ready-to-bake products and this range is gaining popularity amongst the working population globally. Viennoiserie products are ideal for consumers who have a busy and hectic lifestyle. Consistency in safety and taste is one of the important factors boosting the demand for Viennoiserie products in the global frozen pastries market. A large number of manufacturers are now focusing on offering Viennoiserie products that contain natural ingredients as preservatives as these enhance the shelf life of the products and are safe for consumption.

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