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Indian Non-alcoholic Drinks Market
Indian Non-alcoholic Drinks Market
2010-02-10 Indian non-alcoholic drinks market to grow at 15% CAGR
 India has witnessed radical shift in consumption of non-alcoholic drinks over the recent past. Fast expanding middle class population that is currently around 350 million, increased urbanisation and rising disposable income are some of the major reasons contributing to this change.
Companiesandmarkets, publishers of global market research reports and analysts, in its recent report “Indian Non-Alcoholic Drinks Forecast to 2012,” said that the Indian non-alcoholic drinks market was estimated at around Rs 216 billion in 2008 and is forecast to grow at a CAGR of around 15% during 2009-2012. The research report covers various factors driving the growth of non-alcoholic drinks market in India. “Growing health consciousness among India’s young population has brought about a revolution in the Indian non-alcoholic drinks market. It has been seen that cola sales have fallen dramatically due to rising health concerns and this seems to have benefited the country’s non-carbonated drinks market such as energy drinks and juices,” the company said. According to the segment level analysis, the highest growth will be seen in the fruit/vegetable juice market which is forecast to grow at a CAGR of around 30% in value terms during 2009-2012. It will be closely followed by the energy drinks segment at a CAGR of around 29% during the same period. There is a greater awareness of the ‘functional’ benefits of health beverages and a greater willingness to pay a premium for such beverages. With these strong drivers of growth, it is not surprising that the beverage industry in India has begun responding with products that are marketed clearly on a health and wellness platform. The research report includes energy drinks, fruit/vegetable drinks, bottled water, tea, coffee and carbonated drinks.
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