Moma launches ad campaign for its gluten-free porridge

From:FoodBev

Healthy food brand Moma has launched a new campaign to promote its gluten-free porridge, created by London-based creative agency Aesop.

The campaign builds on the success of the first part of the campaign in May, which marked the launch of Moma’s new bircher muesli range. It will aim to communicate a number of the porridge’s key attributes to consumers, including its speed and convenience.

The three executions – consisting of a rocket firework launching out of the porridge, a superhero with a spoon soaring, and an erupting “boom” – are all accompanied by the tagline “start your day awesome”.

The campaign includes print and will be rolled out in London Underground stations in the new year.

Aesop Agency executive creative director Martin Grimer said: “Moma is a brand built on the premise of ‘making oats more awesome’ – and it seems wholly appropriate that the product should be the ‘star of the show’. It’s a bold campaign – confidently simple.”

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