Jim Beam rolls out ‘bourbon and burger’ promotion to UK on-trade

From:FoodBev

Bourbon brand Jim Beam will celebrate summer in true American style by activating a “bourbon and burger box promotion” for the UK on-trade throughout July and August.

Point-of-sales materials to support the promotion will be available through wholesalers and direct from distributor Maxxium UK, and will encourage bars to invest in the continuing growth of American cuisine in the UK.

Customers who purchase four or more bottles of either Jim Beam honey, Red Stag by Jim Beam or Jim Beam apple will receive a “stars and stripes summer pack” to turn their venue into an American-style diner and offer the ultimate bourbon and burger experience. Contents include colourful posters, tent cards, burger boxes, bunting and four bottles of both Jim Beam cherry bourbon and Jim Beam original sauces ideal for marinating or complementing burgers.

There are three signature serves – Jim Beam apple splash, Jim Beam honey and ginger ale, and Jim Beam Red Stag and ginger ale – to help foodservice operators further capitalise on the opportunity.

Maxxium UK’s marketing controller for imported whiskey, Janice McIntosh, said: “We’ve developed this Jim Beam summer activation to reflect the increasing popularity of American-style summer events in the on-trade calendar. Jim Beam is an authentic Kentucky bourbon and this promotion celebrates its heritage as well as the British love affair with American food.

1,800 packs are available direct from field sales as well as through wholesalers including Matthew Clark, Booker, Molson Coors, Tenants, Greene King and Martons.

Claims: 
The copyrights of articles in the website belong to authors. Please inform us if there is any violation of intellectual property and we will delete the articles immediately.