Alaska Seafood launches new marketing campaign highlighting benefits

From:FoodBev Media Ltd

Alaska Seafood have announced the launch of its new UK marketing campaign entitled: “We are Wild”

The campaign, hosted on a new mini site initiated by the company, highlights the unique qualities of Alaska seafood and acts as an enhanced educational tool for the foodservice and hospitality industries as well as consumers.

Alaska Seafood Marketing Institute’s Rebecca Wilson said: ‘The launch of this new campaign aims to raise awareness of Alaska seafood within a highly competitive market as well as educate and inform both the foodservice industry and consumers about the versatility of the species.

“Our campaign ‘We are Wild’ is strong in its messaging around healthy eating and we’re hopeful that the information and recipes available will encourage greater interest amongst consumers.”

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