New Sun Chlorella campaign to raise appeal of algal supplements

From: FoodBev Media

Sun Chlorella will leverage the growing reputation of algae in a new marketing campaign for 2017, designed to extend the appeal of chlorella supplements beyond its current consumer base and into more mainstream markets.

Alongside a PR campaign highlighting the product’s uses and new research into its benefits, the company will discuss the unique method they use to produce their chlorella products, which include chlorella tablets, granules and a liquid concentrate.

Its chlorella is pulverised by Dyno-Mill technology – a system that breaks down the indigestible cell walls of the chlorella to release the algae’s nutrients without the use of excessive heat or chemicals, which can be detrimental to the quality of the end-product.

“2017 looks set to be the year chlorella really makes its mark in the UK,” said Sun Chlorella UK general manager Yoshihito Nishimaki. “Whilst some other products in this category are struggling with credibility, chlorella continues to impress at both a scientific and sales level and we hope we can help retailers capitalise on this, with our exciting marketing campaign and quality of products, to increase consumer awareness and demand.”

Studies have shown that chlorella has a number of health benefits such as increasing athletic endurance and acting as a powerful antioxidant. It is a green algae supplement that, alongside spirulina, forms part of a growing global market for algae products with functional benefits.

A recent report valued the market for algae at $600 million, and projected it to reach $1.14 billion by 2024.

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