Vitafoods Asia 2018 showcased growing trends in Nutraceuticals
Vitafoods Asia 2018 showcased growing trends in Nutraceuticals
2018-10-15 PRESS RELEASE
Singapore – 3 October 2018 – Vitafoods Asia 2018 was a resounding success, bringing together the nutraceuticals industry from all parts of the globe to build valuable business connections. The exhibition grew by over 40% this year, and 2019 looks to expand further as 70% of the booths for the 2019 edition pre-sold at the show, with many of those exhibitors upsizing their stand space. This year’s edition of Vitafoods Asia underscored the latest trends and innovations in the nutraceuticals industry and showcased how the region is embracing adoption of true, science-based innovation in functional foods and drinks. Both the trade show and the conference brought about greater understanding of current consumer trends at the regional and local level. “We are thrilled with this year’s results, Vitafoods Asia has experienced robust growth in Singapore. Attendance was up 12% year-on-year, the number of international exhibitors grew to 350 from 41 countries. Feedback around the quality of discussions was higher than ever from both attendees and suppliers” said Chris Lee, Managing Director, Global Health & Nutrition Network Europe, Informa Exhibitions. “We feel privileged to be part of this thriving industry and provide knowledge and platform supporting its growth. A diverse range of 5,680 business professionals attended Vitafoods Asia this year, coming from 56 countries. We were particularly encouraged by the regional attendance – an increasing number of attendees came from Australia, Malaysia, Indonesia, India, South Korea, Thailand and Japan - representing manufacturers and distributors that were looking for global suppliers.” Singapore has proved a particularly successful host city as it is a hub for food research, with most of the world’s leading food companies undertaking nutraceutical research here. Innovation centres here leverage the country’s superior research capabilities and infrastructure to understand the metabolic differences of Asians to foods eaten in Asia, and to develop foods that promote health and wellbeing. Vitafoods Asia helps the nutraceuticals industry make the right connections to do business in the region.
Vitafoods Asia is a sourcing, learning and networking platform that seeks to drive nutraceutical innovation and to inspire creative solutions to challenges faced by the industry’s professionals, which was underscored by the metric this year that multiple team members attended from the same company than had in previous years. This was also evidenced by the number of distributors who brought key leaders and decision makers to the show, leveraging Vitafoods Asia as a meeting place to arrange multiple meetings. One of the world’s largest ingredient manufacturers, Kerry Group, exhibited at Vitafoods Asia for the first time this year. At their stand, Erin Miller said, “This is our first time and it’s been great. There’s been a great amount of traffic and a great amount of interest in our products.” Speakers at the Vitafoods Asia Conference discussed current and growing industry trends, provided research and regulatory insights, and advice on how participants could market to consumers. The Conference particularly hit the spot for those interested in meaningful conversations and takeaways, with sessions covering Personalised Nutrition and Digestive Health and Marketing proving popular. Avinash Aswani, a Business Development Specialist for the Toleram Group (LVL SG), said “I am looking to source some products for product development and to get a feel of what the trends are like in the market right now. I have found a decent amount of market Information, and I’ve seen a couple of research companies here as well.” Key takeaways from Vitafoods Asia 2018 Consumers are highly evolved Palatable fortification of everyday foods
If it’s a gummy, we’ll eat it In Asia, there’s an overriding consumer preference for gummies. For example, the number one way to help pre-natal and postpartum mothers ingest their supplements, we learned, is with gummies. The rise and rise of botanical beverages Beauty from within Exhibitors included HIQ, in the Taiwan pavilion, were showcasing ingredients such as fucoidan, which has proven efficacy as a raw material to boost the immune system and manage weight. In the new products pavilion, there was Emu Tracks, who sell emu oil for its sunscreen and moisturizing properties, along with healing properties for small abrasions. Introducing tech into personalized nutrition “We are combining supplementation, branded ingredients that we develop based on the clinical studies to show their effectiveness, along with digital technology, so that you can allow the consumer to track their consumption, and the results while they are taking the product. For example, for people that want to lose weight, we’ve developed the Metabolaid App,” said Jonathan Jones, Product Development, Scientific Advisor for the Digitalization of Health Ingredients at Monteloeder. Vitafoods Asia returns for its ninth edition from 25 – 26 September 2019 at the Sands Expo & Convention Centre at Marina Bay Sands, Singapore. For more information. please visit www.vitafoodsasia.com. -- About Vitafoods Asia
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