Budweiser's New "Bowtie"

PackagingNews

Budweiser unveils new "bowtie" design

Beer brand Budweiser announced this morning that it is bringing its new global can and secondary packaging designs to the UK.

The secondary packaging design will be rolled out across the UK from October and make its way into retailers over the next few months, with the new cans following later in the year.

The new can packaging will be Budweiser’s 12th design since the brand became available in cans in 1936. The focal point of the new design is Budweiser’s iconic bowtie, complemented by the time-honoured Budweiser creed and Anheuser-Busch medallion.

According to Budweiser, the design will also be used on the brand’s secondary packaging emphasising the “Budweiser creed highlighting the beer’s unique Beechwood Ageing process and 135-year long commitment to quality”.

Budweiser European marketing director Iain Newell said: “Budweiser’s success is rooted in aspects of the beer that will never change – from its crisp, refreshing taste, to our unwavering commitment to quality and the enormous pride we take in each batch.

“These things have remained – and will remain – the same since Budweiser was perfected by Adolphus Busch in 1876. Our refreshed packaging designs have an updated, contemporary look, dramatising the iconic Budweiser bowtie, and incorporating long-standing brand hallmarks.

“We’re confident that the design will not only appeal to our loyal Budweiser drinkers but also attract new consumers too.”

 According to the firm, Budweiser’s new “bowtie” can and secondary packaging design is part of a global roll-out which will re-enforce “Budweiser’s visual identity as a truly global beer brand”.

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