New bottle for beer industry
New bottle for beer industry
2012-03-08
Beatson Clark produces new bottle for beer industry
By Liz Gyekye
A new lightweight beer bottle by glass packaging manufacturer Beatson Clark will be showcased at the Food & Drink Expo at the Birmingham NEC this month.
The 500ml tapered amber beer bottle can also be manufactured in white flint and weighs just a285g – almost half the amount of Beatson Clark’s original beer bottle, which weighed in at 403g.
It will be officially launched at the Birmingham event taking place between 25th and 27th March 2012.
Beatson Clark marketing director Lynn Sidebottom said: “Following market research we have come up with a new modern design for a lightweight 500ml tapered beer bottle.
“The bottle will be available from stock in the spring and will have a standard crown neck finish suitable for beers, ales or ciders, however it will also be interchangeable with an MCA finish to make it suitable for soft drinks. This new design is also the first tapered beer bottle in Beatson Clark’s general sale range.”
Sidebottom added: “This is an exciting development for Beatson Clark and one we think will be very popular with the brewing industry. As glass is infinitely recyclable and totally inert, it is a healthy and sustainable product that helps to minimise the effect of packaging on the environment.
“Making the new design available through the general range, which already includes more than 60 products for the food sector as well as a wide selection of pharmaceutical and beverage products, makes it a more accessible product.”
Lynn added that by using bespoke finish moulds Beatson Clark’s clients can create their own unique, customised design by having their company name or logo embossed onto the bottle.
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