Coca-Cola confirms launch of new pocket size 375ml bottle

 

 

 

 

From http://www.packagingnews.co.uk

 

 

Coca-Cola has confirmed that it is launching a pocket-sized bottle across its three cola brands this spring, marking the first bottle launch since its 500ml bottles went on sale in 1993.

 

 

 

The outdoor campaign, which was planned and bought by Vizeum, will include six-sheets and T-sides on buses. In-store point-of-sale activity will promote the new bottles at storefronts and chillers.

 

 

375ml pocket size

 

Coca-Cola Enterprises vice president operational marketing Craig Smith said: “MyCoke plays a key role in driving significant category growth in soft drinks and is worth £1.1bn in retail sales value growing 7.2% year on year. The launch of 375ml will help further drive this momentum and builds on our commitment to growing the choice of Coca-Cola products available to consumers.

 

“We expect this new addition will offer incremental sales opportunities for retail customers. Marketing support for the launch will include targeted outdoor advertising and in-store promotions at the chiller.”

 

The 375ml pocket size will be introduced initially across major retailers.

 

CCE recommend the new packs sit alongside the current portfolio of pack sizes in the chiller, ensuring that those consumers who favour the 330ml can or 500ml bottle are still able to choose their preferred refreshment option at any given time.

 

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