Nestlé moves 100% to paperboard Easter-egg packaging
Nestlé moves 100% to paperboard Easter-egg packaging
2012-03-22
From Packaging Digest
Nestlé UK & Ireland is the first major confectioner to announce its entire Easter egg packaging is 100 percent recyclable by replacing rigid plastic with paperboard in its mug eggs.
With Easter eggs creating 3,000 tonnes of UK waste each year*, the manufacturer of Smarties, Kit Kat and Aero Easter eggs, has become the first major confectioner to remove plastic packaging from all its eggs—the culmination of a six year process that has saved 726 tons of plastic waste going to landfill per year**.
The last products to become 100 percent recyclable were the Yorkie, Muchies and Kit Kat Easter eggs which include a branded mug. The 48 tons of plastic used to secure the mug and egg has been replaced with recyclable paperboard certified by the Forest Stewardship Council and a compostable film for the windows resulting in a 30 percent reduction in packaging in the mug eggs. In 2011, 100 tons of plastic was removed across the entire range.
The Easter egg packaging news comes only two weeks after Nestlé Confectionery UK became the first major confectioner to achieve no artificial colors, flavors and preservatives in any of its range.
Richard Swannell, director of design and waste prevention, WRAP, says, "WRAP welcomes Nestlé's commitment to optimize Easter egg packaging while also increasing its recyclability. It is packaging innovation like this that helps consumers minimize and recycle their waste effectively."
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