Pearlfisher designs Kallo’s new corn snack packs

 

 

 

http://www.packagingnews.co.uk

 

 

Pearlfisher has created a new brand identity and packaging for Kallo’s new corn and rice snacks, in caramel, sweet chilli, salt & vinegar and sundried tomato & herbs flavours.

 

The design for Kallo’s corn and rice snacks compliments Kallo’s new brand positioning: that Kallo provides simple natural pleasurable food for people who want to enjoy life and eat well.

The designs follow Pearlfisher’s new brand identity and packaging design for Kallo that debuted in October 2011.

The design uses shapes to stylishly interpret the products and the nutritional information is displayed clearly on the pack. Food photography and vibrant colours are used to depict the different flavour variants.

 

Pearlfisher deputy creative director Sarah Butler said: “The design for Kallo snacks sits in line with the re-design of the new range. We bring to life the tasty and fun nature of Kallo snacks, through warm, sophisticated and friendly colours and shapes.”

Kallo brand controller Naomi Cosgrove said: “We are very excited to be launching this new snack range, both the packaging and product tested exceptionally well with consumers and they loved the fact that they had all the great taste you would expect from a snack, but with only 1% fat and made using only natural ingredients.”

Kallo’s corn and rice snacks are currently available in Waitrose and Tesco.

 

Claims: 
The copyrights of articles in the website belong to authors. Please inform us if there is any violation of intellectual property and we will delete the articles immediately.