Hardys launches stamp-inspired limited edition wine labels

--Josh Brooks

 

Winemaker Hardy’s is set to launch a limited edition label for its Stamp range of wine – based on the shape of a stamp

The design of the label is a commemorative stamp based on the Australian brand’s family crest labels from the 1950s.

Sainsbury’s is to exclusively stock the lines, which are for the brand’s Shiraz Cabernet and Chardonnay Semillon wines.

Hardy’s owner Accolade Wines marketing controller Neil Anderson said: “We wanted to create something special for Sainsbury’s consumers during this year’s summer celebrations, while ensuring that the style and layout is true to Hardys own brand heritage.”

Hardy’s also revealed that it is due to reveal an updated look for its whole range later in the year.

 

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