Olive brand Bodega gets bold look from Pearlfisher

Pearlfisher has created the brand identity and packaging for Cranswick’s new olive brand Bodega

Bodega is a range of premium olives and antipasti products for the supermarket chiller and Pearlfisher created “bold, red and distinctive typography” with the strapline ‘Antipasti Appreciation’.

The design agency also incorporated an olive picker character positioned over the brand name while a bed of grass “gives balance to the identity and illustration flows around the pack depicting an olive pickers’ basket”.

Natalie Chung, Creative Director at Pearlfisher comments, “The brand identity and design for Bodega highlights the brands expertise as well as its modern and premium quality. We have shown Bodega’s richness in a simple and characterful way, emphasising that antipasti can be for everyone and highlighting the exciting taste sensations.”

Product variants include Nocellara olives, Lively Cuquillo olives and Spicy Halkidiki olives.