Pomegranate arils crowned with custom container
Pomegranate arils crowned with custom container
2012-05-04 By Anne Marie Mohan, Senior Editor,
POM Wonderful launches another design original, with its custom cup, lid, and spoon for a Fresh Arils pomegranate product, available in stores during the pomegranate harvest season.
A custom PET cup, lid, and spoon set for POM Wonderful’s new POM POMS Fresh Arils product exhibits the same evocative and iconic package style for which the Los Angeles-based pomegranate purveyor is known. Introduced in October 2011, POM’s Fresh Arils includes a 4.3-oz single-serve and an 8-oz multi-serve size of pomegranate arils—the juicy, edible seed casings that are so labor-intensive for consumers to extract from the pomegranate fruit.
The arils—introduced as a “perfect, healthy snacking solution for consumers on the go,” according to POM Wonderful CMO Laurie McCartney—were sold nationwide in grocery and club stores from October through February. Because all of POM’s pomegranate products are made from fruit picked fresh from California orchards, the arils product will only be available only during pomegranate harvest season (plus one month).
McCartney says packaging was designed internally by the POM Packaging Team to differentiate the product on shelf. “We wanted to provide the consumer with a single-serve, portable, durable, functional, and fun packaging solution that showcases the fresh pomegranate arils,” she says.
As for retailers, “POM POMS are an easy way to introduce pomegranates to new audiences in their stores who may not have ever tried them before,” McCartney adds. “The unique design and shape of our packaging has made it easier for retailers to merchandise the product. Plus it stands out on the store shelves and brings a fun, easy, and branded element to eating pomegranates. Additionally, the convenient two-size solution makes it accessible to both families and singles.”
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