Mars latest Union Jack design on its M&M’s

Mars has announced the launch of M&M’s Limited Edition Union Jack pack, containing only red, white and blue peanut M&M’s, to celebrate a summer of British events

With iconic Union Jack branded packaging, the Limited Edition packs highlight Mars’ British Heritage, as the company prepares to celebrate 80 years of manufacturing in the UK.

M&M’s Union Jack packs will be available in-store from 20 May 2012 for a limited-eight week period, just in time for the Queen’s Diamond Jubilee and the numerous other summer events, including the Olympics, which consumers may be looking forward to.

Mars said that retailers are advised to stock up and utilise promotional point of sale display units and site in British themed areas to capitalise on the incremental sales opportunities created by a year of British pride and nostalgia.

The limited edition packaging, a montage of red, white and blue peanut M&M’s in Union Jack formation, also comes with a tempting price point providing extra value for consumers and opportunities for retailers to drive extra sales, according to Mars.