Pepsi Italian packaging handed new twist from Rexam

Philip Chadwick May 17, 2012 No Comments »

Rexam’s Fusion aluminium bottle is being trialled by PepsiCo Italy for its lemon flavoured cola Pepsi Twist

According to Rexam, the bottle is lightweight, shatterproof and keeps the drink cool. It was launched onto the Italian market in spring this year.

The repackaged drink is targeted at “young, dynamic consumers, seeking new trends and fashionable drinking solutions”.

Massimo Ambrosini, GM Vice President of PepsiCo Beverages Italia said: “PepsiCo is always keen on looking out for new marketing solutions and taking on challenges to bring innovation onto the market. We very much believe in the potential of the FUSION bottle for out-of-home consumption and have chosen our Pepsi Twist drink for this launch as it is the most innovative drink from our range of products.”

Monica Mantovani, Sales Manager at Rexam Beverage Can Italia added: “It has been great working with the team at PepsiCo to develop the FUSION bottles for Pepsi Twist, not only do the bottles look fantastic, but they really do enhance the great drink inside.”

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