Taittinger retains “classic” look with PPS designed limited edition box

--Philip Chadwick

Design specialist Professional Packaging Services (PPS) has created a new luxury presentation box for Taittinger

The French Champagne house tasked PPS with creating a ‘family’ of presentation boxes for its limited edition Champagne. The presentation boxes, which hold four bottles, can be reversed for display purposes to reveal all four bottles and increase its on-shelf presence.

According to PPS, the presentation boxes “offer enough strength to protect the bottles while still maintaining the classic and elegant look of the Taittinger brand”.  The top cover, or lid, which works to create the handle, can also be used as a tray to offer an alternative display feature.

PPS managing director, Simon Bell, said: “This is a beautiful design which enhances the perception of Taittinger as an innovative and prestigious Champagne house. It offers real impact and shelf presence. This is a great example of what our dynamic and creative design team can achieve”.

PPS’s design team worked directly with Champagne artistic director, Vitalie Taittinger, part of the family run Maison de Champagne, to achieve the luxurious pack.

Taittinger added: “I understand that it is seen as difficult for ‘non-French’ suppliers to become valued and trusted partners of Champagne houses, but PPS has achieved just that. We are truly delighted with the creativity, thought and originality that has gone into producing such quality packaging.”

The product is also available in a two-bottle pack and a four half-bottle sized pack.

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