Oat brand Flahaven’s targets UK with exclusive packs

Designed by Sheerman Blunt follows a three year rebranding exercise with Flahavan’s launching the range to all supermarket stores nationwide during the last three months.

Flahavan’s wanted to achieve consistent branding across their extensive range of products.  According to the brand, the new packaging “creates a distinctive livery for the Flahavan’s brand, highlighting the premium quality of their Irish oats and strengthening shelf visibility”.

John Noonan, Sales and Marketing Director said: “We are continuing our efforts through the launch our new livery in the UK which has already had a great consumer response leading to increased distribution and a number of new products coming to the UK market.”

Flahavan’s has been operating in Kilmacthomas, Co Waterford for over 200 years. The Flahavan’s range includes: Organic Porridge Oats, Coarse Cut Oatmeal, Quick Oats, Irish Porridge Oats, Irish Organic Jumbo Oats and Multi seed.