Disney graphics add kid-appeal to Ready Pac salads, mini-meals
Disney graphics add kid-appeal to Ready Pac salads, mini-meals
2012-07-03 -- Packaging Digest-Posted by Lisa McTigue Pierce, Editor
Ready Pac Foods Inc., in conjunction with Disney Consumer Products, is introducing a new line of Disney‐themed Mini‐Meals and Salads formulated specifically for kids 6 to 12 under the popular Ready Pac Cool Cuts brand.
All Mini‐Meals combine the ingredients kids long for in a portion‐controlled format that fits perfectly with their on‐the‐go lifestyle. The new Disney‐themed Ready Pac Cool Cuts Mini‐Meals are available in four varieties:
Ready Pac has developed marketing programs designed to generate awareness and trial of the new Disney‐themed items, including activities in‐store, on‐pack and online. All items are scheduled to start shipping on Aug. 1, 2012 and will be available at traditional grocery stores and other club and mass merchandise stores where fresh produce is sold.
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