RPC creates Christmas packs for Thorntons’ Moments

Philip Chadwick

RPC Containers’ Blackburn and Halstead divisions are providing jars and lids for Thorntons’ Christmas gift pack of confectionery

Moments is packaged in a PET jar, conceived by Thorntons in conjunction with RPC Design.

The jar has been designed to rest at a 45 degree angle making the large opening more accessible.

The black polypropylene cap from RPC Halstead features a colourful label and there are also labels in two recessed panels at either side, supplied by Thornton Print and applied on line by RPC Blackburn.

 

There are six different varieties in this new pack format. Included are Soft Caramel, Creamy Fudge, Double Chocolate Croquant, Crunchy Praline, Orange Crisp and Chocolate Truffle.

Hannah Legg, brand and customer marketing director at Thorntons said: “The twist wrap confectionery market is highly competitive, especially at Christmas, so we wanted to create a pack format that was modern and fresh with a nostalgic feel that would appeal to customers

 

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