New Kraft Dressings packs brings salad to life

From:Packaging News

Bulletproof has worked with the Kraft Heinz Company to create branding and graphic design for its new dressings pouches.

The New York office of the branding company designed the convenient pouch, which makes 2 plus salads.

Bulletproof said it began the process with an in-person ‘salad safari’ around the streets of New York, from high-end takeaway outlets to the fresh-from-the-source farmer’s markets of Union Square.

“The final pouch design brings to life the excitement of the salad experience, showcasing beautiful, fresh ingredients tossed together with dynamic drizzles of delicious Kraft Salad Dressings,” said a spokesperson. “It’s a feast for the eyes that demands attention at shelf and establishes trust in the Kraft brand with generations of salad fanatics.”

Lynne Strickler, Kraft Heinz brand manager, said: “Our biggest challenge was to create a design that did justice to the big, lively flavors and culinary adventure inside each pouch, while still remaining identifiably ‘Kraft’.”

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