BrandOpus introduces fresh new design for Cathedral City cheese

From:FoodBev

Design agency BrandOpus has introduced a fresh new look across packs of Cathedral City cheese.

The UK’s highest grossing brand of cheese, Cathedral City was “beginning to appear fragmented” after extensive growth and range extensions, BrandOpus said. The London-based branding agency was tasked with elevating the brand’s identity and pack design to a level more befitting of the category leader.

It simplified and strengthened brand symbolism, making it more easily identifiable and approachable, while the new design allows for greater consistency across product lines and creates a flexible platform for future innovation.

Cathedral City head of marketing Will Hemmings said: “We’re delighted with the new identity for Cathedral City. The brand has come so far in the past few years, and with further plans in the pipeline in terms of NPD and new campaigns, it’s great that we now have a strong identity robust enough to support our future development.”

BrandOpus executive creative director Paul Taylor continued: “We are proud to have worked with Cathedral City to help them achieve their ambitions with the brand identity. They now look like a category leader as well as perform like one.”

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