Diet Coke launches “Absolutely Fabulous” packs supporting new film

From:Packaging News

Coca-Cola has unveiled limited-edition Diet Coke Absolutely Fabulous themed packs to mark the launch of the film in July.

An Absolutely Fabulous limited-edition 250ml aluminium bottle has also been designed and will be available to purchase from Liberty London and Boots stores nationwide to mark the launch of the film.

Inspired by the much-loved British comedy serial, a striking image of Jennifer Saunders and Joanna Lumley back in action as the stylish duo, Edina Monsoon and Patsy Stone, decorates the limited-edition pack designs.

Jennifer Saunders said: “Just like ‘Absolutely Fabulous The Movie’, Diet Coke oozes glitz and glamour so I’m really excited about the partnership and can’t wait to enjoy a ‘Diet Coke break’ with the limited-edition product!”

Caroline Cater, operational marketing director at Coca-Cola Enterprises, said, “As one of this summer’s most anticipated films, Absolutely Fabulous: The Movie is the ultimate partnership for Diet Coke. Many of our Diet Coke drinkers grew up watching the iconic British comedy on television so we feel very excited about the collaboration and look forward to celebrating the film with our Diet Coke Absolutely Fabulous themed packs. The two brands’ target demographics mirror each other perfectly, making the pair an ideal double act.”

The packs are available across the full Diet Coke range nationwide from mid-June.

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