Firefly drinks launches personalised bottle campaign

From:Packaging News

Firefly drinks has unveiled a new consumer campaign involving personalised bottles.

My Firefly allows customers to upload pictures of themselves, and also features iconic images from Festival No.6 the boutique arts and music festival.

Customer pictures will be uploaded via the Firefly website app or through social media using the hashtag #feelingfly.

Firefly has been offering on the spot personalised bottles at Wholefoods, Kensington where consumers were able to pose in front of a Firefly bottle-shaped photo booth with props and costumes and then buy their bottle.

Sarah Brooks, marketing manager of Purity soft drinks, said: “Innovation is key for driving the soft drinks category forward and consumer engagement is crucial. Having received so many images from loyal fans over the years, we felt the next step of brand development was to follow their lead. As a customer-led campaign we are confident this will be a huge success.”

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