Design creates Captain America: Civil War Cheestrings packs

From:Packaging News

WowMe! Design has helped Kerry Foods launch limited-edition Marvel Captain America: Civil War themed Cheestrings packs.

The project included the development of an exclusive pack for Tesco with in-pack instant win prizes.

Unique codes are printed inside each special pack and can be redeemed via a bespoke website, also designed and built by WowMe! Design.

Andy White, creative director of WowMe! Design, told Packaging News: “The use of different Captain America: Civil War character through the range aids differentiation on shelf and promotes desirability and collectability especially with an on pack call out for free trading cards inside every pack and also the opportunity to win instant prizes with the Tesco in-pack promotion.”

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