Nim’s and Who Dares Design re-team to launch Vegetable Crisps

From:Packaging New

Nim’s has again collaborated with Who Dares Design, this time to launch their new range of air-dried vegetable crisps.

The brand and design agency follow their collaboration on the recent brand and packaging identity revamp.

Who Dares Design were asked to create branded packaging to follow consistent theme with the Nim’s fruit crisp variants they recently delivered, to increase the strength and depth of the brand range.

These new sub-range packaging designs follow the same aesthetic principles as their fruit crisp equivalents, giving them an equally vibrant, fun and adventurous personality.

Phil Parkinson of Who Dares Design said: “One of the key challenges was to ensure that consumers can clearly differentiate between the vegetable and fruit crisp variants, without diluting the consistency of the brand message running through the range.”

This has been achieved by using a rich earthy green colour within the background, along with a subtle cream that helps to retain a warm and friendly appeal.”

Nim’s was awarded the Best New Idea accolade at this year’s Food & Drink Expo for their air-dried vegetable crisps.

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