Emmi revamps Caffè Latte cups for ‘#MakeItAYayDay’ campaign

Emmi revamps Caffè Latte cups for ‘#MakeItAYayDay’ campaign
2016-08-17

From:Packaging News

Emmi has rebranded its Caffè Latte cups to reflect a new £3m ‘#MakeItAYayDay’ hashtag campaign.

Cups have been redesigned with cartoon characters and slogans.

The campaign is trying to encourage consumers to break out of their daily routines by doing something spontaneous and light-hearted, then shared online using the #MakeItAYayDay hashtag.

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