Ryvita launches individual ‘lunch packs’ for added convenience

From:FoodBev Media

The new format adds to recent Ryvita packaging updates, which introduced a tape-seal function that allows consumers to reseal the packet for freshness and convenience. The lunch packs, which include four individually wrapped packs of four crispbreads each, will make it possible for consumers to enjoy the snack out of the home without having to open a full pack. The outer packaging has also become more practical, Ryvita said.

The packs will be available aross Ryvita’s range of premium Deli seeded and flavoured crispbreads including pumpkin seed and oat, sunflower seed and oat, cracked black pepper, sweet onion, Mediterranean herb, and hint of chilli.

They have a recommended retail price of £1.59 each and have been made available through major retailers in the UK.

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