Bulletproof creates new packs for Trebor Mighties

From:Packaging News

Bulletproof has created the packaging design for Trebor Mighties, a brand from Mondelēz International.

Trebor Mighties is a new sugar-free mint that is sold in two flavours: Mint and Berry Mint. According to the design agency, it wanted to create a “bold and impactful design and name for this tiny mint format”.

Bulletproof added: “The final pack design features the iconic red Trebor star at the heart of the pack with shards of freshness echoing the mighty mint flavour inside.

The result is a simple and striking design that’s boldly British in every way.”

Elena Mallo Tirado, Trebor senior brand manager at Mondelez International said: “Trebor is the bold, unapologetically minty mint and Mighties is the perfect addition to the portfolio, delivering just that – big, bold flavour with continuous long-lasting freshness.

“Bulletproof have delivered a powerful design that is totally Trebor and communicates the intense flavour sensation of Mighties. This is sure to appeal to a younger generation of shoppers and help to drive growth of the Trebor brand.”

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