Boon Bean Dish launches with Clondalkin Grootegast stand up pouch

From:Packaging News

Clondalkin Flexible Packaging (CFP) Grootegast in the Netherlands has produced the stand up pouches for a new range of bean and vegetable based ready meals.

The new microwaveable Boon range, developed by Dutch company Boon Food Concepts, is the first ready meal of its type in the Netherlands to be found in the chiller aisle of the supermarket and packaged in a stand up pouch.

It comes in three varieties – curry, chilli and white bean tomato – and has a shelf life of six weeks.

Inspired by his travels around India and Brazil, where beans form the basis of many dishes, Michael Luesink, founder of Boon Food Concepts, has developed his ready meal products sourcing beans from local farmers.

Luesink explained: “There is a growing demand for healthy, fresh convenience food in the Netherlands and we’ve had an excellent response to the new Boon range. Its success is down to a combination of the product and packaging.  CFP Grootegast’s stand up pouches offered the ideal solution and they have been very supportive throughout the production process ”

Martina Fidder, sales manager, Clondalkin Flexible Packaging Grootegast, commented: “It is always exciting to be involved in a new product launch, particularly when it is a new concept. There is much less choice when it comes to ready meals in the Netherlands compared for example to the UK so it was great to be involved in the project.”

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