Harrogate Water takes off in air travel market

From: Packaging News

Harrogate Water is launching a second pioneering design to build on its global ambitions.

The company said it took a risk investing in a new type of bottle for the air travel market – 15 months and ten million bottles later it certainly appears to have paid off.
The successful take-off of an innovative 250ml anti-roll bottle in 2016 is being followed by a 180ml ‘squound’ bottle – a cross between square and round – which fits neatly into inflight snack boxes and service trays.

Sales and marketing director Rob Pickering said: “The international air travel sector is a huge worldwide market and 2016 proved a breakthrough year for us. Interest in our latest bottle has been extremely positive and we are confident that this exciting but demanding channel will remain an important area of growth for the business.”

The 250ml bottle has nine ridges subtly incorporated into the design, which makes it stable when placed on its side on aircraft seat trays. The 180ml squound bottle has also been designed for stability. They have been developed in partnership with Krones Group, the international blow moulding and packaging specialist.

Importantly, both designs retain the distinctive Harrogate Spring diamond branding common across the Harrogate range and inspired by the elegant architecture of Harrogate Spa’s Victorian heritage and architecture. The iconic Harrogate diamond bottle design, introduced in 2014, has won a string of awards, including gold at the 2017 Design Business Associations’ Design Effectiveness Awards.

Harrogate Spring Water and sister brand Thirsty Planet are served on numerous UK-based and global airlines.

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