Springetts creates new festive sharing pack for Gü Puds

From:Packaging News

Springetts Brand Design has designed new packs for Gü Puds ‘party pack’ of six Gü ganache pots in a box.

Gü tasked Springetts with achieving a true standout on shelf through both the unique piece of structural packaging and a celebratory, festive design showing off the ‘ultimate’ chocolate indulgence inside.

As well as offering a packaging structure that is easy to carry and fuss-free, it was required to ensure little risk of ruining the dessert pots inside.

Springetts senior designer, Sophie Burt, said: “We wanted to create something that people would be proud to take as a thank you so we explored a range of print finishes to really highlight the premium nature of the products. Foil blocked elements introduce a festive element. The subtle gloss background pattern has been designed to reference the shape of the pots and the sharing occasion.”

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