Crown produces cans for French beer distributor

From:  Packaging News

Crown has partnered with Brasserie Duyck to produce cans for French beer distributor Neodif.

Neodif signed an exclusive agreement with rights to produce, fill and sell American brewer Noble Rey’s beers in France and potentially other locations in Europe.

After deciding to package the beers in cans, Neodif wanted to develop stand out designs that would appeal to consumers on-shelf and provide true differentiation from the competition – and turned to Crown Bevcan Europe & Middle East.

The finished product, named ‘Sex in a Can’, features a fiery redheaded, mermaid-inspired figure blowing a kiss to potential consumers from a contrasting aquamarine coloured background.

Gildas Hays, managing director at Neodif, said: “The team at Crown’s Leicester studio were highly professional throughout the design process and really opened our eyes about what can be achieved using metal packaging. It was an enlightening experience that will enable us explore new looks and finishes going forward as we bring craft beer to the people of France.”

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