Häagen-Dazs releases new ice cream flavour for Valentine’s Day

From: FoodBev Media

Ice cream company Häagen-Dazs has launched a new limited-edition Cherry Blossom ice cream for the UK market in the run-up to Valentine’s Day.

The limited-edition Cherry Blossom ice cream is made from milk and fresh cream blended with Sakura extract, cherry blossom flowers and a swirl of cherry sauce.

To help the new ice cream stand out, Häagen-Dazs commisioned British designer Kitty McCall to create a unique packaging design, which incorporates colourful floral details with the pink tub.

Arjoon Bose, head of marketing for Häagen-Dazs, said: “We are going through a very exciting time at Häagen-Dazs, which kicked off with our major brand reset last year.

“This limited-edition flavour epitomises what the relaunch is all about – exciting, adventurous flavours that appeal to a more diverse, younger millennial demographic, without alienating our loyal generation X customer base.

“The launch of Cherry Blossom is timed to capitalise on Valentine’s Day and, with its romantic pink hue and floral packaging, it will have great on shelf standout in store.”

The limited-edition Cherry Blossom flavour is available exclusively from Ocado for a limited time, with a suggested retail price of £4.20.

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