Irving & Co designs new Cornitas pack for Rude Health

From: Packaging News

Food and drinks brand Rude Health has launched its new range of ‘Cornitas’ snacking chips, with flavours, and new package design.

Behind the design of the new Rude Health Cornitas range is Irving & Co, an independent design studio specialising in communication and packaging design for both the food and retail sectors.

Julian Roberts, who was behind the project at Irving & Co, said that the objective was “to build on the ‘pop art’ aesthetic of the Rude Health umbrella rebrand that was unveiled in 2013. The Tom Wesselmann inspired lips icon symbolised the sunny, positive disposition of 60’s California – endless blue skies, vibrant colour, abundant photo-realistic ripe ingredients and people being ‘in rude health’.

“However we wanted the Cornitas to be distinct from the core range of Rude Health products – to have a more immediate personality. The work of British Pop Artist Patrick Caulfield, sparked our imagination and led us to the work of the Dutch illustrator Seb Agresti who we commissioned to help bring to life a bold new design.”

Claims: 
The copyrights of articles in the website belong to authors. Please inform us if there is any violation of intellectual property and we will delete the articles immediately.