Ball designs premium cans for Crak brewery

From: Packaging News

Ball has partnered with Italian craft brewery Crak to produce cans with eye-catching designs for their craft beer range.

Produced at the Ejpovice plant, the cans use Ball’s 40-centiliter format and Matte OV finish with total black ends.

The 40cl format corresponds to the “Italian pint”, finding a compromise between being not too small, but also not so big that it cannot be used for those who want to try a selection of beers at once, making the can the perfect format.

A 360° design canvas also means the customer is aware what they’re drinking and who they’re supporting from the first to last sip. Protecting the beer from light and oxygen, the can also ensures ultimate preservation, and its lower weight optimizes space on shipments to reduce pollution.

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