Fanta unveils ghoulish packs for Halloween

From: Packaging News

Fanta has revealed its special edition bottles for Halloween.

The packs feature “ghoulish graphics” and details of a partnership with Snapchat. Consumers voted for their favourite flavours as part of a campaign that began in April.

With more than 150,000 votes received, Fanta Blood Orange Zero and Fanta Pink Grapefruit Zero, were named the winners and will be available in 2Ltr PET bottles for the convenience channel from mid-September.

The new graphics are by artist Noma Bar and will also be appearing on packs of Fanta Orange, Orange Zero, Fruit Twist, Fruit Twist Zero and Fanta Lemon.

“This year’s multi-million pound activation is bigger than ever with new flavours to excite consumers and the Noma Bar packs and Snapchat promotion back by popular demand, helping to drive rate of sale for our customers,” said Simon Harrison, customer marketing director GB at Coca-Cola European Partners.

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