Crown produces Mountain Dew fluorescent ink cans

From: Packaging News

Mountain Dew has launched a special edition 33cl package featuring fluorescent inks in the Middle East.

Designed to attract consumer attention and boost sales in the summer season, the PepsiCo brand’s ultra-bright green colour on the can accentuates the bold Mountain Dew logo and reinforces the brand’s image.

The neon colour glows in the dark, adding the elements of fun, surprise and interactivity to the packaging for this iconic brand.

The inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan at full line speed, ensuring productivity levels were optimised. Crown also worked closely with PepsiCo and ink supplier INX to secure the necessary regulatory approvals.

The neon cans have been sold in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan markets since August 2018.

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