Lewis Moberly creates packaging for rum brand Tidal

From:Packaging News

Design consultancy Lewis Moberly has created the brand identity and packaging design for Tidal Rum.

Lewis Moberly
The new rum launches in the UK this month and the new bottle incorporates gently curved shoulders and a solid wooden stopper.

Mary Lewis, design director on the project at Lewis Moberly, said: “Rum is poised to be enjoyed in a more contemporary and inspirational context. Our design captures the growing need to discover unchartered territory. It is distinguished by the moon which determines the Earth’s tides. Evocative text celebrates this natural phenomenon. The distillers from Shorts Boy Distillery Ben and Harry are inspirational in their passion and determination. A dynamic duo to work with.”

Ben Clyde-Smith, founder of Shorts Boy Distillery along with Harry Coulthard, said: “Tidal’s unique flavour profile is what sets it apart. Some find it to have a salty sweetness, others a rich roundness, but it’s undeniably smooth and unmistakably ‘Jersey’. This is a rum very much of its place.

“Although Tidal’s complex taste is elusive, Lewis Moberly has captured its essence in every touchpoint of the brand identity, from the considered words that embrace the bottle to the ethereal blue colour palette and confidence of the Tidal logo.”

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