Slice Design为新的植物品牌Qwrkee创造品牌

From: Packaging News

New UK plant-based food and drink brand Qwrkee have launched a range of products including Vegan Jerky, Puffs and Pea M’lk.

In order to create the pack designs for this innovative new range, Qwrkee sought the help of London based studio, Slice Design.

Slice were tasked with bringing the pack design to life, creating a robust architecture that can span a wide range of products and developing exciting branding that jumps off the shelf and spreads the Qwrkee message.

Miguel Uribe, UK grocery buyer at Whole Foods Market, said: “We are always on the lookout for new and unique products for our customers, and Qwrkee is certainly delivers. Pea M’lk is tipped as one of the top new trends for 2019, as we see more people looking for milk alternatives that do not compromise on the nutritional benefits. We can’t wait to add them to our growing portfolio.”

Alan Gilbody at Slice Design said: “Key for us was to create strong brand equity that becomes a beacon a shelf and shakes up the snacking market with universal appeal. The pack design balances great taste as well as the multitude of nutritional benefits which are highlighted by eye catching iconography”

Qwrkee recently won ‘Best new special diet product’ and ‘Best new snack product’ in the Natural & Organic Awards Europe 2019. They are also a finalist in the World Food Innovation Awards 2019.

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