New branding for ‘go ahead!’ developed by Anthem

From:Packaging News

Anthem Worldwide has developed the packaging design and branding for the pladis-owned snack ‘go ahead!.

The brand was launched in 1996 and is pitched as a lighter alternative to traditional biscuits. Varieties include Crispy Fruit slices, Yoghurt Breaks and Fruit & Oat breaks.

Anthem was briefed to create a visual identity and packaging designs for the new launches, ‘Nutty Crunch,’ a nut covered biscuit and ‘Fruit & Nut breaks’ each comprising two flavour variants.

Mark Lloyd, Anthem creative director said: “We’ve developed a contemporary take on the ‘go ahead!’ brand by adding more fun to the pack through lively, appealing typography packed with personality.  The taste experience is brought to life through a characterful graphic treatment, while an uprated photographic style showcases the delicious appeal of the snacks.”

Christopher Owen, marketing controller at pladis UK and Ireland added: “Anthem has neatly hit the brief to communicate the taste and brand character of the new range and we’re really excited to see them on shelves.”

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